Hand Candy back this Halloween!


reverse trick or treating note

The inspiration for Reverse Trick-or-Treating rests on the belief that the simple act of one person saying to another “There’s a problem. There’s a solution. Let’s do something” can be very powerful. And if a child says this to an adult – it’s doubly powerful. Further, Equal Exchange, creator of this original program, believes that such acts will demonstrate to the large corporations, and to public officials, that people are paying attention, people care, and they want action.

In reality, Halloween produces more boos, eeks, screeches and ding dongs than we should tolerate. From the toxic candy, to the phthalate-laced costumes and the insane amount of waste generated, it’s challenging to consider it good, clean fun! In an attempt to make sure our kids don’t hate us, and our neighbours, family and friends don’t ridicule us (although some of us may have gotten used to this by now), we can make our own costumes, or reuse the ones we already have, and we can reduce waste and avoid toxic sugar, genetically modified ingredients and other dangerous ingredients, by eating tons of real treats at home before sending the kids out to REVERSE trick or treat. Instead of going door to door and taking candy, you GIVE a piece of organic, fair-trade (and nut-free!) candy or chocolate. It’s also helpful to hand people an explanation of what you are doing, so they might not be spooked themselves, and just might come to realize what they are doing is toxic, and join you next year.  Now THAT is taking care of yourself, your neighbourhood and your community at large. Happy, healthy Halloween!

Lisa Borden, owner of Borden Communications, takes a unique approach to holistically marketing eco-intelligent living and working. Some of her favourite titles (from a long list) include: Strategist + Catalyst, Enthusiastic Philanthropist, Inspiration Agent, Mother of 3 and Wannabe Organic Farmer.


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