Here Comes the Bridal
All Things Coming Up Weddings
It’s one of the most important occasions in life, and every bride wants their wedding to be special and unique. Being newly engaged is an exciting time for any bride-to-be, dreaming of their perfect day. Corso Italia is a one-stop experience for all things bridal. A leisurely walk down St. Clair West presents a variety of jewellery stores, beauty shops, bakeries and florists, travel agents, tailors, and specialty clothing for everyone in your bridal party. “You’ll find much more than just your basic retail stores,” says Alicia Vianga of Premier Jour Fine Lingerie & Swimwear. “I call them boutiques because they are all classic and unique,” she says. “You’ll more than likely meet the owner and be provided with VIP service.” No ushering you out the door just before closing, and negotiating is not unheard of.”
Alicia chose the area 10 years ago when she first came to Canada. “One of the first places I visited was Corso Italia and I was like a kid in a candy store,” she says. “It’s an extremely beautiful area and has always carried all things bridal.” Over the years, Alicia has seen the area lose some retailers, but says the ones that have moved in are unique and provide custom goods. “We see brides at Premier Jour Fine Lingerie & Swimwear for everything from the foundations for their wedding dress to preparing for their honeymoon vacation,” she says.
Zeynep Ates of Zey Bridal has been making custom gowns from their St. Clair store for the past two years, sourcing fabrics and notions from all over the world. “We are completely unique from the competition,” he says, “because our customers choose everything themselves – their style, fabric, lace, beading and colour.” On deciding where to open their boutique, Zeynep gushes, “There was no other place in the GTA for us. It’s a popular place for brides because there are so many choices here.” She continues, “We liked the area because it has a lot of multicultural customers and is always bustling with people.”
Vivian Li and her business partner, who opened Sunflower Bridal Inc. just this past November, completely agree. “We were looking to be unique,” she says. “We contemplated a few different neighbourhoods, but liked the multiculturalism of the area. We wanted people of all backgrounds to be able to walk by our windows and appreciate our products.” Happy with the decision to settle in Corso Italia, Vivian and her partner further note that the area is vibrant, with ample parking, coffee shops, cafes and restaurants.
Madison Vartanian, Blu Ivory Bridal & Evening boutique’s store manager, finds that the recent rejuvenation of St. Clair West has been great for business, with last year being their busiest yet. “As more businesses come into the area, it draws in more customers,” she says. “It’s friendly competition,” Madison continues.
An important factor for the bride-to-be when searching for that perfect gown.
“As more businesses come into the area, it draws in more customers,” she says. “It’s friendly competition,” Madison continues. “Each store has a unique clientele, based on styles and on the way they approach customer service. If a few stores carry the same designers, there will be different styles being careful to offer something different for every bride.” An important factor for the bride-to-be when searching for that perfect gown.
With such a wide selection, Corso Italia is the perfect place to park the car and make a few appointments in one day, says Madison. “We want brides to just enjoy the experience and have a great time. If we can help them find their dream dress, that’s a bonus, but we want them to have so much fun that they’ll remember this experience forever.”