Jacob ’s ladder Continues to Climb For a Cure

Jake’s Gigantic Give to raise funds for control of neurodegenerative disease

Toronto, ON – Jacob’s Ladder, The Canadian Foundation for Control of Neurodegenerative Disease, is thrilled to announce the one-of-a-kind gift giving event Jake’s Gigantic Give, is back by popular demand. Presented by founding sponsors Scotiabank, Fabricland and RioCan, the event is designed for children and families to participate in the holiday spirit through a unique gift giving experience to support children in need.

The charity and fundraiser are inspired by Jacob Schwartz, who was born with Canavan disease, an inherited, neurodegenerative disorder. Jacob’s parents, Ellen and Jeff Schwartz were told by doctors that their son would not live past his fourth birthday. This past year Jacob celebrated his 15th birthday. Although severely disabled, Jacob loves life and his infectious optimism inspires all around him. Since launching Jacob’s Ladder in 1997, the Schwartz family has organized various fundraisers and initiatives raising millions of dollars to support research and raise awareness.

“Jacob’s Ladder has made huge strides in research, awareness, and education in this field,” said Ellen Schwartz, co-chair of Jake’s Gigantic Give. “Jake’s Gigantic Give is a great opportunity for children to experience the importance of giving and the power it has to make a difference in the lives of others.”

On Saturday, November 24 and Sunday November 25, participating children and adults will step into “The Giving Store” where thousands of gifts will be on display (values vary from $5 to $100) powered by Mastermind Toys and Spin Master. Each child will select a gift package with help from a teenage “Mission Maker.” Participants will personalize and hand-wrap the gifts and will then have an opportunity to select one of six charitable organizations (selected by Jacob’s Ladder), to donate the gift toward. Following the end of their mission, the children will have the chance to select a gift for themselves, reinforcing the message that giving back can be a rewarding experience.

Jake’s Gigantic Give is an experience for everyone. Adults are welcome to join their children in The Giving Store, and visit Jake’s Lounge, where food, drinks, and giveaways will be on hand. Entertainment will also be provided by local children’s performers.

Money raised from Jake’s Gigantic Give will continue to fund Jacob’s Ladder’s initiatives which are dedicated to research, awareness and education of neurodegenerative illnesses.  Funds will also go towards a physical legacy in Jake’s honour – the Jacob’s Ladder Therapeutic Pool at the new JCC Lebovic Campus.

The gifts collected will help support the following charitable organizations: Ve’ahavta, Chai Lifeline, Toy Mountain, The Hospital for Sick Children, Children’s Aid Foundation, and Jewish Family and Child.

What: Jake’s Gigantic Give

Who: Everyone is welcome to participate in Jake’s Gigantic Give

Where: 420 Bathurst Street, the former Kromer Radio building

Click here for map to location

Why: To support local charitable organizations and raise money for Jacob’s Ladder

When:  Saturday November 24th and  Sunday November 25th 10am — 4pm

Admission Fee:  $25-admission fee per participating child

For ticket information, please contact: 416.485.0078, or online at www.jacobsladder.ca

About Jacob’s Ladder:

In 1998, a group of dedicated business and community leaders, doctors, researchers and concerned parents came together to form Jacob’s Ladder. Their mission was to help children like Jacob Schwartz, and others affected by neurodegenerative diseases. Since inception, Jacob’s Ladder has raised more than $2 million. The organization financially assists research to discover and develop therapy and diagnoses for neurodegenerative diseases and genetic screening in Canada for parents and parents-to-be. In addition, Jacob’s Ladder facilitates educating medical personnel and the public about rare genetic diseases and the screening tests that are available. For more information, please visit.  www.Jacobsladder.ca

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