Karl Lagerfeld Collaboration Presents New Moment for Yonge and Eglinton
By Merone Tadesse With the impending LRT Line and ever-expanding food and entertainment fare, the Yonge and Eglinton area is well familiar with exciting additions to the scene of late. Still though, its latest splash marks an especially tough act to follow: Karl Lagerfeld. The Art Shoppe Lofts + Condos project, a conversion of the historic furniture storefront that was an anchor of the area for over 70 years, made headlines when it announced that the renowned fashion designer would be designing its lobbies. Known for his work for such couture powerhouses as Chanel and Fendi, Lagerfeld has only recently begun his foray into the world of interior design. His collaboration with the Lofts + Condos project, spreadhead by Freed Developments and Capital Developments, marks his first venture in Canada. Peter Freed, of Freed Developments, said that partnering with Lagerfeld was a natural choice for the Art Shoppe condo project, which embraces a spirit of globality and world-class status. “He’s a design genius, one of the most interesting, talented designers in the world and to have him touch the project with his creativity is a real privilege.” The partnership with Lagerfeld continues the design-based development firm’s tradition of working with internationally renowned artists such as Philippe Starck, and builds on a strong repertoire of Toronto-based design firms integral to the project including Cecconi and Simone and architectsAlliance. The recent revealing of an initial sketch, which shows Lagerfeld’s vision (Below) for how the two lobbies will ultimately be drafted and built, has been met with praise. Of the sketch said Freed, “To me it was very elegant and very timeless. Design to me is something that, if it is done strategically and effectively it will look just as impressive 10, 20 years from now. So to me it’s perfect for what we’re trying to accomplish.” The final block-long development will be a mixed-use community including eateries, shops and cafes. The old family-run Art Shoppe storefront, while now relocated, has been an integral inspiration the the condo projects design and branding, which marks a major modernizing of the Yonge and Eglinton area while emphatically nodding towards its past.