Leaside’s Upper East Village
Recently launched by one of Toronto’s leading condominium developers, Camrost Felcorp, Upper East Village is a new master-planned community in Leaside, which offers the advantages of city living with the spirit and comfort of a real neighbourhood. We recently sat down with Joseph Feldman, Director of Development for Camrost Felcorp, who explains the appeal of the neighbourhood, and why Upper East Village, located at Eglinton Ave E. and Brentcliffe Rd., will draw the attention of condo buyers who are looking for something different. VL: The marketing campaign for this launch emphasises the Leaside neighbourhood. What might attract purchasers to Leaside over other areas of the city? JF: Leaside has tons of amazing schools and community amenities. There are world-class parks and green spaces to explore, and the mix of big box shopping, with the boutiques and cafés on Bayview Ave., is entirely unique. And seldom do you find communities that you can truly call ‘close knit.’ Leaside has that sense of spirit, with incredible support for local sports teams, and patrons, and residents who really do know one another by name. VL: How does Camrost Felcorp build in a manner that fosters that sense of community? How will this development fit into the neighbourhood? JF: Our architectural team (Page + Steele / IBI Group Architects and landscape architect Janet Rosenberg & Studio) designed in a way that was reflective of the community. With the substantial brick and limestone materials and all of the greenery at grade, it will seamlessly fit the Leaside aesthetic. This isn’t meant to be a downtown building…it’s meant to be in Leaside.
There is a table off the party room on the 9th floor amenity that will accommodate up to 24 people. We wanted to provide space for residents to celebrate those life events, like baby namings and engagement parties, amongst their friends and families. VL: The new transit line is considered a game changer. How important is it to Upper East Village’s success? JF: Before the LRT, this location would’ve been reliant on cars. But with the LRT, our residents will easily be able to connect with the rest of the city. Upper East Village is adjacent to Laird Station, and that access to public transit absolutely enhances the quality of life for residents. VL: After developing so many successful condominium projects in Toronto, what makes this project special for Camrost? JF: The reality is that it’s difficult for buyers to access Leaside. Values have gone through the roof for low-rise homes and there’s a real shortage of inventory. By introducing the Upper East Village master plan community at a price point that is more affordable than homes, it allows young families and downsizers access in a way that is very special. VL: What can we expect in the coming months at UEV? JF: We are full steam ahead! Soon, the existing commercial plaza will be gone and we hope to proceed, seamlessly, with construction thereafter.
As for the amenities phase, we wanted to ensure that residents could congregate in inspiring settings – whether it’s the fire pit on the second level, or the trellises on the 9th floor terrace overlooking Sunnybrook Park.