You Are What You Wear By Lisa Borden

Care about the shirt on your back. And the people who made your pants. And the shoes on your feet. And the toxins in your handbag.

If you care what you wear, there is good news. There are so many companies doing better (more and more everyday), that are providing full disclosure about their textiles, tools and labour practices, taking care of our shared earth, and our bodies, while making garments that will suit you well.

Like with anything, from food to fashion (and everything in between), every dollar you spend is telling the industry or company that you want more of it … it’s never been a better time to vote with your eco-friendly, PVC and heavy-metal-free wallet, and the money in it.

Remember, don’t listen to the fashion industry. The reason fashion trends change so quickly is to create the “need” for you to keep buying, perpetually. Slow fashion down and buy as much organic and local as you can.

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When you find that pair of pants that do up effortlessly, look good, can be dressed up or down, and is made by people who are paid and treated fairly, you’ll find that you strut your stuff and stand just a little taller! Yoga Jeans are hand-cut and made by S(eco)nd Denim in Montreal and have successfully combined the true comfort and flexibility of a yoga garment with a trendy jean.


Did you know that cotton is one of the most heavily sprayed crops? Choosing happy cotton that is organic will always feel better. FIG Clothing makes the most comfortable sweatshirts, and they are made locally, with a commitment to choosing Canadian fabrics and organics. Your skin will thank you, and so will everybody else.


Being a good soul means wearing great soles, too. Footwear is generally mass-produced by off- shore factory workers at a huge cost to our health – and theirs, and to our environment. 01m, a Toronto-based company, makes unique barefoot style, biodegradable shoes in Spain. Easy for travel, the beach and working in your garden!


Whether you’re going to the market, the airport, or out on the town, there’s a bag that’s functional, fashionable, and made by good people in a “fair” way. Montreal’s Matt&Nat bags are design-centric, eco-friendly and vegan. There’s no lead, or chromium, and no animals were harmed in order for you to carry your goods around.


There’s nothing like a little T-shirt activism. Wear your favourite message on your chest and don’t be surprised by the attention you’ll get from people who share your passion. Me To We Style is based in Toronto and has organic and recycled T-shirts for everyone from blanks to shirts that scream and shout for change.

Know first who you are; and then adorn yourself accordingly. – Euripides

Lisa Borden, owner of Borden Communications, takes a unique approach to holistically marketing eco-intelligent living and working. Some of her favourite titles (from a long list) include: Strategist + Catalyst, Enthusiastic Philanthropist, Inspiration Agent, Mother of 3 and Wannabe Organic Farmer.

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